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While evaluating the scope of this field, we need to consider various factors including technological advancements change in peoples? lifestyles, their preferences, etc. The contemporary world is driven by technology and Mass Media and Journalism are hugely impacted by it. Considering the growing popularity of these mass communication mediums, there is an ever-increasing scope for aspirants in the field of Journalism and Mass Communication. With BS in and Mass Communication, one can find jobs in the following fields: Content Writing and Generation, Public Relations, Journalism, TV Correspondence, Fashion Photography, Advertising, Film Industry, Event Management, Legal Affairs, Online Media, Digital Marketing, etc. Govt. College Women University Faisalabad takes the necessary steps to start the BS Mass Communication Programme Fall-2022.
Communication and media studies have gained vital importance in this age of science and information technology. A nation cannot safeguard its domestic and foreign interests, and get its due status in the globe without using its communication channels effectively. Advancement in information technology has made the world a global village. Therefore, it is the need of the hour to give special focus on mass media education. Although Mass Communication is an emerging discipline, yet, it has paramount importance in recent times. Media is playing a vital role in promoting different ideologies both in the domestic arena and around the globe. It is a reality, that plenty of factors influences the production and consumption of the message for effective communication. The productions of media content have to pass through different phases. Therefore, an in-depth understanding of covert and overt pressures on the production of media content is indispensable for the students of Mass Communication. Public Relations, Communication Strategy, Advertising Campaign, Media Policy, Image Building, and Public Opinion Formation are the basic tools of communication in media studies. Keeping in view the challenges of modern times, Government College Women University Faisalabad wants to establish the Department of Media and Communication Studies. The foremost objective is to provide an opportunity for the students to equip themselves with the blend of skills and knowledge to meet challenges in the national and international arena.
To promote a healthy and positive approach towards the communication of information, knowledge, and opinion
Participate in community engagement and community development.
Provide opportunities for training and learning in service-oriented leadership, responsible citizenship, and the development of democratic values, institutions and practice
BS MEDIA AND COMMUNICATION STUDIES [Four Years Degree Programme ]
MA Urdu [Two Years Degree Programme ]
Mphil Urdu [Two Years Degree Programme ]
PhD Urdu [Two Years Degree Programme ]