Mr. Asif A. Malik Registrar, GCWUF presented his PhD research paper on 'Female Labor Force Participation: Overcoming the Barriers to Digital Entrepreneurial Activities of Women Social Media Influencers in Pakistan' at the National Conference on Business and Economics: "Diversity and Inclusion in the era of Digital Transformation: Insights for Businesses and Economy" on 9 March 2023, held at IQRA University Islamabad on 9th March 2023. He emphasized that as per UN Women???s Gender Snapshot 2022 report, women???s exclusion from the digital world has shaved $1 trillion from the gross domestic product of low- and middle-income countries in the last decade???a loss that will grow to $1.5 trillion by 2025 without a substantial action. Moreover, the study has examined the challenges and opportunities for women entrepreneurs in the digital age, particularly in the context of Pakistan. The Conference was inaugurated by ED HEC and Acting VC QAU Dr. Shaista Sohail and over 70 Presenters from Universities across Pakistan shared their intellectual knowledge in broader areas of social and management sciences. #gcwuf #gcwufofficial #womenuniversity